Loyal Army
1728 Haight, San Francisco, CA 94117
(415) 221-6200
Where can you find smiling clouds, sad dinosaurs, and pancakes that shout, "I'm a hot mess"? Designed and run locally, Loyal Army in the Haight is filled with brightly colored purses, shirts, and accessories. A canvas bag, alternately dotted with vegetables and fast food, sells for $19.50. A sweatshirt adorned with a little girl doing karate goes
for $44.50. And a T-shirt with a kettle of popcorn proclaiming, "Pop it like it's hot!" retails at $19.50. Sure, falling in love with the items at Loyal Army feels a bit like being used: How did these people know that every single one of those designs would make your heart melt, that you'd have to have them? The compliments you get will be worth the consumer guilt. People will stop you on the street, asking about your shirt or your purse. Did you make it? No, you'll say, suddenly
realizing the design you're sporting could have been drawn by a child. But that's okay, because damn, is it cute!
Source:
SF Weekly
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