Best Meeting Of The Minds

Promotions can be a nasty business. The competition is rabid, cutthroat and full of enough shit-talking to make Simon Cowell cringe. So who ever thought that rival promoters could actually work together instead of against each other? To prove that harmonious unions are always better than pretentious bidding wars, the heads behind the Oriental Theater have teamed up with the infamous Deadhead Bianchi Brothers -- who run the Sancho's/Dulcinea's/Cervantes'/Quixote's empire -- to form a totally killer booking alliance. The merger allows the individual promoters access to each other's venues for special events and also includes a cross-promotion deal to maximize advertising exposure for everyone's shows. Smart move.

Source: Westword

Add a Comment

Connect with facebook to post a comment. 

Login

Submit

Saving your comment...